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Chapter 6 · Desperate Stratagems

苦肉計

Kǔ ròu jì

The Self-Injury Ploy

General Bao acting out The Self-Injury Ploy
General Bao demonstrates 苦肉計 — The Self-Injury Ploy.
苦肉計 bitter · flesh · scheme

Take a visible, credible loss yourself so the other side trusts you — nobody suspects the one who is clearly hurting.

Today

To win a distrustful client, you openly flag a flaw in your own product before they find it, even eating a refund. The self-inflicted wound reads as honesty, and they trust you with the far bigger contract.

When it backfires

Self-harm is convincing precisely because it's real damage. Miscalculate the sympathy and you've simply hurt yourself in public — a genuine loss and no trust to show for it.